{"product_id":"the-anchor-reset-an-economists-guide-to-seeing-past-the-first-number","title":"The Anchor Reset: An Economist's Guide to Seeing Past the First Number","description":"\u003cp\u003eBook 12 in T. Rose's Qualogic Learning Reset series — a 12-page economist's guide to noticing when the first number you see is quietly steering your decision.\u003c\/p\u003e\u003cp\u003eAnchoring bias means irrelevant numbers — a spun wheel, a random price — still sway your estimates. This guide shows where anchors hide in retail, real estate, salary talks, and menus, and how to set your own.\u003c\/p\u003e\u003cp\u003eInside, you'll learn:\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eThe Tversky\/Kahneman wheel-of-fortune anchoring experiment and why it still works on you\u003c\/li\u003e\n\u003cli\u003eWhere anchors hide in retail pricing, real estate, salary negotiation, and menu design — including a former Dollar General employee's account that ~40% of discount stickers she placed were \"manipulative price descriptions,\" and a Consumers' Checkbook audit finding many \"sale\" discounts ran continuously\u003c\/li\u003e\n\u003cli\u003eHow to set your own anchor instead of accepting someone else's\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eIncludes the 7-Day Anchor Reset action plan. Instant PDF download, 12 pages.\u003c\/p\u003e","brand":"Qualogic","offers":[{"title":"Default Title","offer_id":53806431142253,"sku":"QL-12","price":9.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1019\/3040\/2157\/files\/anchor-cover.png?v=1787656435","url":"https:\/\/qualogic.net\/products\/the-anchor-reset-an-economists-guide-to-seeing-past-the-first-number","provider":"Quality Logical Products","version":"1.0","type":"link"}