{"product_id":"the-elasticity-reset-an-economists-guide-to-what-actually-changes-your-mind","title":"The Elasticity Reset: An Economist's Guide to What Actually Changes Your Mind","description":"\u003cp\u003eBook 13 in T. Rose's Qualogic Learning Reset series — a 12-page economist's guide to knowing which of your own spending habits will actually bend under a price hike.\u003c\/p\u003e\u003cp\u003eSome purchases barely react to price changes; others fall off a cliff. This guide covers price elasticity of demand and how businesses price to your own sensitivity.\u003c\/p\u003e\u003cp\u003eInside, you'll learn:\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eWhat elasticity actually means — % change in quantity vs. % change in price\u003c\/li\u003e\n\u003cli\u003eWhat makes demand elastic vs. inelastic: necessity vs. luxury, budget share, substitutes, time horizon\u003c\/li\u003e\n\u003cli\u003eHow businesses price to your elasticity through shrinkflation, subscription creep, and bundling — grounded in Simon-Kucher's 2026 US Consumer Affordability study, where 10% price hikes accelerated drop-off in discretionary categories and 20% hikes pushed up to 30% of consumers to stop buying\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eIncludes the 7-Day Elasticity Reset action plan. Instant PDF download, 12 pages.\u003c\/p\u003e","brand":"Qualogic","offers":[{"title":"Default Title","offer_id":53806431175021,"sku":"QL-13","price":9.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1019\/3040\/2157\/files\/elasticity-cover.png?v=1787655795","url":"https:\/\/qualogic.net\/products\/the-elasticity-reset-an-economists-guide-to-what-actually-changes-your-mind","provider":"Quality Logical Products","version":"1.0","type":"link"}