The Lemon Reset: An Economist's Guide to What the Seller Already Knows

Book 19 in T. Rose's Qualogic Learning Reset series — a 12-page economist's guide to protecting yourself when the other side of a deal knows more than you do.

This guide covers adverse selection — Akerlof's famous "market for lemons" — and how to counter it with better signaling and screening.

Inside, you'll learn:

• The used-car "lemons" mechanism, and why it applies far beyond cars
• Insurance "death spirals," and how adverse selection differs from moral hazard (a pre-transaction information gap vs. a post-transaction behavior change)
• Countermeasures that work — signaling, screening/menus, and mandatory pooling — grounded in KFF's 2026 ACA analysis, where adults 18-34 made up 46% of sign-up losses even as premiums rose sharply

Includes the 7-Day Lemon Reset action plan. Instant PDF download, 12 pages.